Medical market research
Our Offer
We provide our clients with proven research solutions, developed over our 12 years of operation. We realize both large-scale healthcare market research and fast ad hoc research – within up to 48 hours.
Marketing research for pharmacy
We carry out market research for healthcare and pharmacy industries, related to factors such as:
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Acceptable and optimal product prices
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Shopping preferences
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Consumer habits and determinants of drug use
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Product highlights
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Evaluation of advertising materials and slogans
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Perception and comparison of drug packaging concepts
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Substitute usage
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Profiling clients and isolating target groups
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Brand image versus competition
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Optimal channels for brand promotion, distribution and communication
Individual insights
Because of the qualitative research of the medical market that we perform, we gather creative consumer insights – straight from the target group of clients. We run, among others, individual in-depth interviews (IDI) and group focus studies (FGI), supplemented by the use of projection techniques. Such insights are valuable in increasing the effectiveness of your marketing campaign, and optimizing your budget for that purpose.
At the same time, we also conduct representative opinion surveys, using our online consumer panel and a modern CATI studio. Thus, we obtain reliable data that can be extrapolated to the entire population.
Consumer opinion surveys
We also perform representative opinion surveys, using our own online consumer panel and a modern CATI studio. We collect data with a high degree of credibility, which can be easily extrapolated to the full population.
Used research techniques
Our many years of experience in marketing research allow us to guarantee the highest possible quality and reliability of each measurement. We provide valuable information that translates directly into a competitive advantage.
Our medical market research projects are carried out using the following techniques in particular:
FGI research (focus interviews)
Individual qualitative research (IDI)
Desk research
Mystery shopping
Online surveys within our consumer panel
CLT tests and sender tests
Surveys (telephone, internet and field surveys)